There seems to me to be something about market researchers that means we are forever fretting about the “big-stuff” impacting our business: big trends in market research methodology, the value of out-sourcing or the desirability of expanding into new geographies. (I have to confess to having been doing a bit of this myself lately, and if you are interested in my view on major trends here’s a link to my article with Duncan Stuart in May’s Research Magazine) .
All good things to think about of course, and successful research companies will be constantly evaluating the impact of such issues. However, this shouldn’t blind us to the fact that ours is a business involving a lot of detail, and if you take your eye off the everyday processes that impact your business you will inevitably sacrifice quality and margin.
The Gordon & McCallum experience is that most MR businesses make less money than they should and could often achieve considerably better results with a bit of focus on making “tweaks” to everyday business and research practices. In this post I’m going to suggest 5 “tweaks” to our everyday work that could improve the performance of most research firms.