Emotionally Preaching To The Converted

January 16, 2012

New Year, new start. As some of you who know us will realise, one of the reasons our blog postings have stuttered in recent months is that we’ve been far too emotional. Or at least far too involved in telling clients, MR and ad agencies about why emotional marketing matters, and why it’s not quite what they thought it was.

Preaching To The Converted: More Useful Than You Think?

We thought therefore, we’d start 2012 with a series of posts on what we think is the most important development in modern market research: our increasingly accurate ability to tap into consumer emotions.

In particular, we want to do our bit to move discussion of emotion measurement from methods and applications towards the more important area of marketing implications. Why measuring emotion accurately really matters.
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