It’s a Long Way to the Top – building a research career in the 21st Century

August 25, 2015

Whether you’ve been around almost as long as AMSRS itself or are just starting, we feel you’ll find something worthwhile in Teri Nolan’s and my presentation on the first afternoon of the 2015 AMSRS Conference. With me looking back 30 years and Teri looking forward the same, we’re part of the “Passion of Research” session.bon scott swanston We’ll look at….

Developments in three key areas have impacted the industry and career progression

  1. Consumer markets (from mass markets to targeted one-on-one marketing)
  2. Mass media (from single set households to ‘three screens per person’)
  3. Data depth (from surveys of hundreds or thousands to Big Data, Internet of Things and The Quantified Self)

The researcher’s life in 2020 and beyond

  1. Career expectations and changes in the workplace. Disruptions and uncertainty as opportunities
  2. Varied experiences – Jack-of-all-trades, master of one, or a master of some? Work routines and ‘off the job’ learning
  3. Specialists & Polymaths
  4. Re-engineering & re-branding
  5. More boutiques, specialty agencies, so more roles ‘at the top’ for those in research

Emotionally Preaching To The Converted

January 16, 2012

New Year, new start. As some of you who know us will realise, one of the reasons our blog postings have stuttered in recent months is that we’ve been far too emotional. Or at least far too involved in telling clients, MR and ad agencies about why emotional marketing matters, and why it’s not quite what they thought it was.

Preaching To The Converted: More Useful Than You Think?

We thought therefore, we’d start 2012 with a series of posts on what we think is the most important development in modern market research: our increasingly accurate ability to tap into consumer emotions.

In particular, we want to do our bit to move discussion of emotion measurement from methods and applications towards the more important area of marketing implications. Why measuring emotion accurately really matters.
Read the rest of this entry »