The NGMR Top-5-Hot vs. Top-5-Not: Our Pick of The Top MR Trends

March 8, 2011
Talk Nerdy To Me #2

Yeah Right. What's The Really Hot Talk? Image by Constantine Belias via Flickr

Last year there seemed to be such a plethora of posts (including some of ours) about the top trends in the market research industry that we thought it was time for a break.

But when Tom Anderson of Next Gen Market Research came up with the idea of a whole lot of NGMR bloggers simultaneously blogging on the top 10 issues the MR industry has to consider in coming years it seemed too much fun to miss. Here’s our views then — to be fair we’ve dropped out a few of the more totally obvious “top 10” and maybe elevated some we think are important but often overlooked — but we’ll be interested in hearing what you think (and do look up the others posts via Tom’s blog or on Twitter at hashtags: #NGMR #5Hot5Not).

Let’s start with our 5 “Not Hot”.

  1. Reining in HR. After years of imposing restrictive salary structures and job description demarcations along with their depiction of creative staff as being ‘high maintenance’, senior management finally abandons the tedious tenants of HR orthodoxy and starts treating imaginative and innovative researchers in the same way the top advertising agencies treat their best art directors and copywriters. In some cases, they even get a place at the top table again!
    Read the rest of this entry »
Advertisements

Who Will Own Market Research In 2020?

April 12, 2010

Who will dominate?

Go easy with rough stuff - you can never tell who'll be on top in 10 years!

A few years ago it seemed that the big advertising and media groups were on-track to dominate the Market Research industry – Aegis with Synovate, and WPP with, well, almost anything they could get their hands on.

Recently private equity has also developed a strong interest in information companies, currently with ORC and perhaps most notably with the buy-out of Nielsen.   We’ll surely see more from private equity investors in the next decade, but I’m guessing that we’ll see some other interesting trends in the control of marketing research.

One will probably involve the growth and expansion of Asian market research companies. But I’d like to address a more dramatic scenario:  the likelihood that those who currently serve and partner with research agencies may come to dominate, or even own them.

Read On..>