I recently viewed a YouTube video where a senior director from a sizeable research agency expressed views on the growing presence of procurement professionals in the selection and purchase of market research services. As might be expected, there were the usual concerns and complaints about the difficulty of communicating quality of thought and creativity of design via the procurement process. This was followed up by the fear that, in the long term, research would become a commodity bought merely on price.
Whilst I can sympathise with the extra administrative process this seems to impose on the agency, I don’t agree that it will lead to a price-driven commodity market. Let’s face it, when we buy things for ourselves, services or products, we only want to pay for what we need and what has value for us. Ideally, we don’t want to pay for superfluous extras or for inefficiencies in the providers’ systems, whether they be features on the Blu-ray player we don’t (can’t) use or paying the banks for the privilege of benefiting from our own money. Read On..>